Create notifications not only based on segments, but also based on time, new deals, new posts.
Usage for example:
  • Team zoom every Monday at 1pm, create notification to pop every Monday at 12:30.
  • When new deal/offer comes out, send notification.
  • Instant push notifications, or timed to 5 minutes ahead if urgent message needs to be sent to a user group or all users.
Plenty of ways to play with it, pretty important in my opinion as most emails and texts gets 'swallowed' whereas push notifications stands out.